OUTSHIFT
Cisco | Outshift
Creatividad, desarrollo de campaña y producción del Anthem Video Global de Outshift by Cisco.
El proyecto planteaba el reto de comunicar la visión de Outshift by Cisco sobre la IA, alejándose de los discursos tecnológicos tradicionales. La pieza debía transmitir una mirada humana y optimista, donde la inteligencia artificial actúa como impulsora del talento y la creatividad. Todo ello a través de un lenguaje audiovisual claro, contemporáneo y alineado con la identidad de Outshift.
The anthem video depicts an engineer in the thick of the innovation process. Flashbacks from her childhood and education reveal how she’s overcome self-doubt and perfectionism to embrace perseverance and curiosity. Every stage and emotion are part of the process that propels her forward. She learns innovation means walking alongside your failures but not letting them define you. Despite setbacks, her intrinsic nature drives her to continue chasing the spark to solve impossible problems and building new solutions.
